All
Nova's global benchmark report is a 33 page analysis of billions of impressions from thousands of campaigns from hundreds of brands over the past 90 days. Nova partners can use this report to drive higher campaign performance. Future partners will see why Nova is the pioneer and industry leader in Social Display and creative automation.
Polar, the industry leader in Social Display advertising, announced today that it has received a significant investment of an undisclosed amount from Fort Point Capital. As part of the investment, the company has changed its name to Nova, previously the operating name of its agency-focused business. Nova will now serve the company’s entire client base, including publishers, agencies, brands, ad tech platforms, CTV, and retail media.
Tech
Nova CEO Kunal Gupta describes the changes at Meta's Facebook Ads, the OFA tool, the settlement with the FTC, and the impact on advertisers.
Publisher
From September 2020 to September 2021, publishers using Nova (then known as Polar) generated over $100m of digital advertising revenue from advertisers who repurpose ads built for social platforms.
Nova CEO Kunal Gupta discusses advertising in a recession, navigating a shifting landscape, and how social display can address the various challenges.
Retail Media
From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.
Nova CEO Kunal Gupta discusses leading a global ad tech company through crises and the accompanying challenges on an opinion piece published in Ad Age.
Nova two-term co-op student Suhana Kumar shares her experiences with Nova's culture, communication style, and strategy for maintaining work life balance.
Nova CEO Kunal Gupta discusses the state of digital media going into 2021.
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